PetSmart Holiday Advertisement
Working with the marketing department on a holiday gift idea we knew that the advertisement needed to look different, layout different, and grab the attention of the retail shopper.
The concept was a gift to the shopper from PetSmart, a gift that came in the form of discount coupons on major pet retail brands. The challenge was to get it to look different from a normal coupon book in a creative and innovative way.
The advertisement was well received in stores and with our supply vendors and was recognized by PetSmarts Chief Creative Officer for outstanding art direction and overall design.