These aren’t your typical dental advertisements. Spear education wanted to place an advertisement for their dental study clubs in a known trade magazine, a very copy heavy ad, and twenty-four hours to create it.
With no strategy, we went to work to stop the page flip. Leading and developing the marketing strategy based on the male surgeon’s ego, we looked at popular team sports that fit within the demographic. Cutting down the original copy to just the essential information and a call to action to get in touch was critical and resulted in great success.