Problem
Red Rock Air has been in business for over 10 years but their logo and overall design didn’t reflect that experience. In a competitive trade market, their brand read as amateur — undermining their credibility and making it harder to stand out professionally.
How We Solved It
We started by researching the refrigeration industry and having in-depth conversations with the owners to understand their culture and values. From there, we developed concept sketches for a refreshed brand direction. One concept rose to the top — scalable, eye-catching, and a true reflection of who they are. Throughout the process, we honored their key requirement: the original colors and company name font had to stay. Everything else, we built from the ground up.
Result
The refreshed brand is clean, polished, and professional — while still feeling unmistakably like Red Rock Air. Same colors, same font, but now with an identity that matches the experience and reputation they’ve spent over a decade building.
